Earning Power: Here’s How Much Top Influencers Can Make On Instagram And YouTube
Some members of Forbes’ inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example.
Fellow fitness influencer Lyzabeth Lopez, creator of the Hourglass Workout, charges between $3,000 and $5,000 per post, and between $20,000 and $100,000 per campaign.
Others were more tight-lipped. So we asked influencer analytics platform Captiv8 to crunch their numbers and tell us what a top digital star can expect to make based on his or her following.
For now, YouTube reigns supreme, with the most-followed folks — 7 million subscribers or more — able to command $300,000 for a video partnership.
On Facebook and Instagram, that figure dipped to $187,000 and $150,000 respectively.
Even a so-called micro-influencer can make a decent living working sponsored content into their social media diet, according to Captiv8’s data.
An Instagram user with 100,000 followers can command $5,000 for a post made in partnership with a company or brand.
For more on Forbes’ Top Influencer list metrics and methodology, see here.
Originally reported: https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#25c076de24db